In today’s world, businesses aren’t what they used to be, and neither is marketing. Nowadays, it’s all about online shopping and online promotion. If you want to have a successful business, your safest bet would be to run an eCommerce store and promote it online. When it comes to different types of online promotion, nothing can be better than using Instagram. As much as 90% of Instagram users follow at least one business, and if you want to learn how to get More Instagram Followers, you’re in the right place.
Note: visit the online Instagram story viewer tool to watch Instagram stories anonymously.
Start following other businesses in your industry
If you want to make it known what industry you are in, you need to show it to the world by following accounts of other businesses that are in the same industry.
While big brands can just post brand-related content without following anyone else in the same industry, smaller brands can’t do that. When you’re not a well-known business, most people don’t know what you do when they come across your profile on Instagram unless you show them.
And you don’t have to stick to big brands; you can also find businesses that are just getting started, just like you. That way, they will probably follow you back. A big part of growing your following is to follow Instagram users that follow back, and other small businesses in your industry will probably do that.
Get your competitors’ followers to follow you
No matter what niche you’re in, you have competitors who also have a presence on Instagram and if they’ve been in the game longer than you, they also have more followers. And if you make the right moves, you can get those people to follow your business as well.
This is a great way to find people who are likely to buy from your business because they have already shown interest in someone in your industry. The best way to get these followers is to engage with them. You can do this by following them or liking and commenting on one of their posts.
Take advantage of influencer marketing
Today’s consumers don’t trust marketing from businesses as much as they trust recommendations from people they trust. This is one of the reasons why influencer marketing is so popular and why so many marketers invest a big part of their budget in influencer marketing.
Influencers are people who have a large following on social media websites and often collaborate with businesses to create sponsored posts.
- Micro-influencers, who have anywhere between 10,000 and 50,000 followers.
- Macro-influencers, who have more than 50,000 followers.
Seeing as how 61% of consumers trust the product recommendations they get from influencers, if you find the right person to promote your business and products, you can easily get followers. However, this method isn’t free and you will have to pay the influencer for a sponsored post or they will do one in exchange for free products from your store.
When you’re looking for influencers to work with, it’s best to find a micro-influencer who posts content that your target audience can relate to. For example, if you sell makeup and other beauty products, you should work with an influencer who runs a beauty account.
One more reason why it would be better to work with a micro-influencer is that they charge much less per post and have deeper connections with their audience.
Post user-generated content
Growing a following means learning how to make great posts on Instagram, but it’s not all about the posts you create. Sometimes, it’s just as important to be on the lookout for user-generated content. When one of your customers creates any type of content that shows or talks about a product they purchased from your online store, that is known as user-generated content. (prestigeonline.com)
Posting user-generated content is a great way to show the human side of your brand. This content shows real people who are showing your products and talking about how you influenced them without any ulterior motive.
This will help bring in more followers and create a trusting relationship because it has a similar effect as influencer marketing. However, the main difference is that it’s real people showing their genuine experience. The content wasn’t created for promotional purposes, but it can be still used for that.
Instagram is one of the most popular social media platforms in the world and thousands of businesses use it every day to gain new customers. If you want to get more customers, the first step is getting more Instagram followers. And if you apply these tips, that is exactly what you will achieve.