The first and the most essential part of producing a training video is writing a quality script. You may have all the amazing visuals, but if there aren’t enough words that speak to the heart of your viewer, your efforts may run futile.
So, to remedy the problem and help you craft quality video scripts, this blog will be served as an in-depth guide.
Reading on you’ll discover;
- The six steps to writing a perfect training video script
- How to write in pictures
- Case examples to use words that fulfill needs
So, without further, let’s get started!
Writing an intro is a cakewalk. The only reason most people find it difficult to write an intro is they try to oversimplify it. And, some even like the idea of cluttering it with a lot of info. You don’t want to overwhelm your viewer. So, we would advise you to keep it short and simple.
Pay close attention to your viewer. You want to inform them of what they’re watching and what’s about to come. Being a professional presenter, I suggest laying out the agenda of your video very clearly in the start. Don’t go overboard. A couple of lines would be enough.
You may argue that training videos need to be professional. That can be a good practice, but using language that is engaging and structuring your script to improve the learner’s experience is more important.
So, whether you’re producing videos for a startup or a course, pay special focus to how you can improve the experience of learners with your script.
Case: How to overcome the fear of public speaking?
For example, if you’ve training video on ‘Public speaking’
You can start with a simple sentence like:
“In this video, you’ll learn how to overcome the fear of public speaking and speak with fluency and confidence.”
Why your message is important?
Now that you’ve given an intro, you need to pair it up with a strong hook that would actually keep the attention of your viewers. You need to highlight the importance of your message. You want them to know how exactly it would help them.
So, it’s the section in your video where you want them to see value for themselves. Again, I would advise you to keep it straightforward.
Keeping it relevant to our case, you can write something like:
“Learning to speak fluently and with confidence can help you build more connections and influence decisions. Plus, you will be seen as an exceptional communicator. People will find you attractive and you’ll find it a lot easier to progress in life, and at work.”
Demonstration is an essential part of your scriptwriting process. In it, you’ll teach your viewer how they’ll perform through the task. It can also be a layout to help them navigate through the content of the video.
Whenever possible, make sure you’ve divided the task in simple and easy-to-do steps. Don’t use difficult or fancy words. You want your viewers to comprehend your message fully.
You can choose to write each specific step separately on the screen. This makes it easier for the viewer to grasp knowledge and follow the process as it is. Again, your demonstration plan should align with the feature of quality user experience.
You can write something like;
- Research your topic fully
- Organize your ideas and edit the draft
- Practice and practice until you’re fluent and confident
- Practice deep breathing
- Visualize success
- Don’t be afraid of silence
For each of the steps, you can show visuals or examples from top presenters or show them how it’s done. Know that the core of your job for this step is to demonstrate how it’s done.
You can choose to include stories as people find it a lot easier to resonate with characters that are relatable. And, since stories can elicit moments of awe from the audience, they’re also more memorable than form of content.
Give your viewers stories to connect and share as these can serve the purpose of memory glue. So, choose to demonstrate in your video using stories. You can focus on writing a script that adds emotional value to the viewers with a heart-touching story.
Keeping it relevant to our case, you can write something like:
“Before practicing, I had the same fear of facing the public. I had no clue how to stand in the spotlight and capture people’s attention. I even lacked the confidence to speak my mind in family gatherings. I was always too consumed in the thought how people would judge me for it.”
Make sure to use words that tell a story. You want your words to paint a picture in the mind of your listener.
Goal of the task
Next, you want to show your viewers what is the goal of the task. This can be you briefing them over what they’ll achieve after completing the course. You may show visuals, if possible. Or you can even choose to enlist the benefits of achieving the goal.
Next is the recap. After you’ve briefed them on the goal, now it’s finally time to give your viewers a recap of the lesson. A brief recap can serve them to internalize the message with greater ease. You can give an overview of what you covered. And, don’t forget to highlight the benefits.
Highlighting the value in the later part of the video would make it easier for the viewer to recall the message. Now when doing the recap, make sure you don’t go overboard.
Just keep the message simple. Don’t try to do anything fancy or use animated phrases or language. You want your viewers to digest the message in seconds.
Keeping it relevant to our case, you can write share something like;
Here’s a recap of the benefits you gain when you overcome the fear of public speaking;
- You boost confidence
- You learn how to flex your critical brain
- You build new connections and grow a network
- You improve your communication skills
- You advance in your career
Call to Action
Last step you must include is a call to action. For a professional training video you must include a call to action. You may include actionable language.
You can write something like:
“Watch the next video” or “Download the guide”
And, make sure to include a CTA at the end of all of the videos. Don’t make the mistake of including CTA in the last video of the series.
Let’s wrap this one up. Above we shared six professional tips, which if followed thoroughly can help you to write a perfect training video script. Whether you use generative AI, or write on your own, this six-step guideline can be a powerful tool for video scripts.
We also shared a case study that shows you how you can follow each step, if you’ve to write a script for a course on public speaking. You will find our examples relatable and easy to understand. Make sure to include an actionable CTA at the end of the training script. Hope you got a nugget or two.
Jane Collen is an animation expert with over 6 years of experience in the industry. As a Senior Content Writer at BuzzFlick, a leading animation studio and video production company, Jane has been instrumental in creating engaging and compelling animated videos for clients across various industries.