When a customer orders from your store, you’ll feel thrilled. But how do you ensure these customers keep coming back to you?
One area of customer service that is often overlooked is the quality of packaging and shipping.
In fact, 70% of consumers feel that free shipping costs and other appealing offers motivate them to buy from a particular company.
If you also want to know how to ensure that your shipments amaze your customers every single time, this article is just the right place!
- Pack your business card inside
This is one of the simplest ways of introducing your brand to your customers and asking them to get in touch with you for any further orders.
Moreover, if the customer has any queries or complaints, they can call or mail the numbers and addresses provided on the business card.
You can print a stack of paper-based business cards if your budget is low. They give your item a professional look.
- Flaunt your branding during delivery
While this might be a slightly expensive idea, it’s sure to turn heads. All you have to do is partner up with a shipping company which will assign a specific delivery executive in a specific van.
This executive will wear a uniform specially designed to have your company’s logo. Even the van will have the logo printed on its sides. So your customer and everyone else in the neighborhood also notices your brand.
OnTime Group is a great choice if you’re looking for an efficient shipping partner that provides customized services.
- Add a tips and tricks card
Just like it’s important to add your business card to the shipment, it’s equally important to add a “tips and tricks” or “how to use” card so that your customer is clear about your products and services.
Most skincare and beauty companies include this card and a special discount code for their next purchase.
You can do the same, even if you’re not selling beauty products. However, make sure that the font on the card is legible and neatly spaced.
The paper you use is also important, so go for a high-quality glossy paper that can stay undamaged for many weeks.
- Put some freebies
For a customer, the only thing that’s more exciting than receiving their long-awaited order is to receive freebies along with it.
Make sure to add a little something in every order, no matter how much someone has spent.
Of course, the freebies you’ll include will depend on the order value. For example, if you sell jewelry and someone has purchased two sets of ear studs, you can include a few chocolates or a sticker.
But if a customer has ordered items worth a lot, it only makes sense to give something a little bigger, such as two free pairs of earrings and a necklace.
- Use professional packaging
Having unique and professional packaging on your shipments can change the entire game. So try your best to wow them even before they open the box.
For example, you can use a professional shipping label similar to a packing slip. You don’t have to go overboard with fancy designs, just something that looks and feels nice.
Or use colored washi tapes to seal your packaging. Not only do they look really cute, but they also leave a lasting impression on the person who opened the package.
Many business owners also spray a tiny bit of perfume on the cardboard box to take things up a notch.
- Include the return label
Adding the return label might seem counterintuitive to many business people. After all, why would you want your customers to be dissatisfied with your products and return them?
But that isn’t always the point of including the return shipping labels. The main purpose is to gain customer loyalty by assuring them that, if the package is damaged or not up to the customer’s liking, they can always return it.
When customers see that your brand’s return policy is easy to understand, they will automatically wish to purchase more from you.
Over to you…
Repeat customers can influence your brand reputation beyond imagination because they prove your brand is trustworthy. Moreover, they can also share the word about your brand if they’re impressed. So utilize these tips well for better sales!
