It didn’t take long for the whole NFT movement to become no less than a major online retail revolution. Over the past 12 months alone, many thousands of NFT websites and specialist marketplaces have been launched by ambitious entrepreneurs.
What was once a fair niche concept has become a major industry in its own right, sparking ferocious competition between those creating, selling, and trading NFTs online.
Not to mention accelerating the importance of effective NFT SEO to stand any chance of standing out from the crowd and running a successful business.
What is NFT SEO?
The truth is NFT SEO is no different from any other form of SEO. Search engine optimization (SEO) is the term used in reference to any and all activities geared toward appearing more prominently in search engine rankings.
Given how Google owns the monopoly where online searches are concerned, the vast majority of SEO efforts focus predominantly (if not exclusively) on this one search engine.
From publishing high-quality content to targeting appropriate keywords to building high-authority backlinks, there’s much that can be done to build a solid NFT SEO profile. Some prefer to handle their SEO requirements in-house, but agency involvement almost always paves the way for superior results.
But what exactly are the benefits of effective SEO for NFT businesses? Whether starting from scratch or looking to boost the performance of an existing NFT website, why invest in SEO?
SEO Increases Visibility
First and foremost, SEO, in general is executed with improved SERP (search engine results page) rankings in mind. The more effective your NFT SEO, the more likely you are to appear prominently in the rankings. This alone can be a real game-changer for any business, given how the overwhelming majority of online experiences begin with a web search.
Almost everyone looking for an NFT website of any kind will trust the major search engines to point them in the right direction. Unless you appear in a prominent position on the first results page, you’ll most likely be invisible to your target audience.
SEO Boosts Brand Credibility
There’s also much to be said for the way SERP prominence translates to credibility. If looking to get new customers on board for the first time, you need to present yourself as legit. Even though it may not necessarily be the case, those who rank prominently towards the top of the SERP rankings are naturally assumed to be more credible than their counterparts.
Google is engineered to recommend sites of high authority, with direct relevance to the search terms being entered. When you’re recommended above similar websites, you’re assumed to be ‘better’ at what you do. By contrast, when you appear in a lower position than your competitors’ websites, they’ll naturally pull in the lion’s share of the traffic. (Valium)
SEO is Long-Term
When you pay for an online ad (or invest in PPC advertising), you can expect a rapid but temporary influx of traffic. The benefits of such a campaign will be limited to its duration, and subsequently come to an end. Great for a short-term performance boost, but with little ongoing value.
By contrast, SEO is a much longer-term approach to marketing and promoting an NFT business. Get it right with NFT SEO and you could benefit from prominent placement in the SERP rankings indefinitely. It takes time to hit the top spots, and continuous optimization to keep your SEO efforts on the right track. Even so, there is no approach to the digital market that can prove more effective or consistent for the long-term future than SEO.
SEO is Cost-Effective
Last up, SEO has the potential to be more cost-effective than almost any comparable marketing strategy. Studies have shown that an investment in effective SEO can drive returns almost 12% greater than a traditional marketing campaign. Though this only applies where an SEO campaign is planned, launched, overseen, and continuously optimized by those with the required knowledge and skills.
This is why joining forces with an experienced SEO agency or provider comes highly recommended. Every penny you invest in the services of a qualified SEO practitioner will pay dividends for your NFT business. Once again, it is worth emphasizing the potential long-term effectiveness of a robust SEO campaign. (exponentii.org) Whether your goal is to boost brand awareness, increased sales, or simply pull in more traffic has been your closest rivals, it is all possible with effective and affordable SEO.
