A new report by Tarun Pathak from Counterpoint Research shows those iPhone lovers thronged Apple Authorized Resellers and premium stores across India to buy the latest iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The iPhones pre-booking started on Friday with a lot of consumer interest comparable to what was seen when iPhone 6 and iPhone 7 was released in India in 2014 and 2015 respectively.
The iPhones were made available for pre-booking at 6 pm on Friday and as early as 12 noon, people queued up at various Apple stores across the country to grab any of the iPhones.
As expected, the iPhone 11 was the most sold model among the three iPhones because of the cheap price. At both Amazon India and Flipkart, the iPhone 11 devices went out-of-stock in just three days after the pre-booking was opened on September 20.
“Looks like Apple iPhone 11 pricing strategy is going down well for the consumers. Additionally, the offers on top of it from the financial/retail partners make it a great buy for users looking to upgrade,” Pathak told IANS.
According to Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR), iPhone is the most desired and coveted aspirational smartphone brand in India.
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“With the iPhone 11 and its higher-priced variants, what Apple has been able to achieve is to bring forth a wholesome value proposition for iPhone users seeking to upgrade: a device that delivers overwhelming well, not merely on the price front, but also on the features itself, whether it be the excellent camera capabilities or the terrific battery life,” Ram told IANS.
With the way things are going now, Pathak noted that Apple may hit its record festive season sales in India driven by its iPhone 11 and iPhone XR.
