It’s safe to say that the 2020s will go down in history as the golden age of mobile gaming. Interactive, modern, easy, accessible, available anytime, anywhere, on any device. Gaming has taken the stage, using the most widespread object of the moment as its siege weapon: the smartphone. We’ve come a long way from the first mobile games, just think of Snake, Tetris and Space Invaders for example.
2.7 billion mobile gamers worldwide
Nowadays, mobile games are incredibly defined graphically, increasingly immersive, and offer an incredible gaming experience. Currently, as reported by Business of Apps, the most downloaded game in the US market is “Among Us”, with over 50 million downloads, but there are other examples of high-level games as well. In 2020 American users also searched for titles such as “Save the Girl”, “Wood Turning 3D”, “Slap Kings”, and “Jonny Trigger”. These games, while different from each other in theme and gameplay, have achieved considerable success thanks to their ability to engage users and offer a different gaming experience.
Other interesting data comes from New Zoo, which reports an incredible number of 2.7 billion mobile gamers worldwide, 56% of whom play ten times or even more per week, and 90% of these users are millennials. This data highlights how the younger age group is particularly attracted to the world of mobile gaming, probably due to their familiarity with new technologies and the ease of access to these games through devices such as smartphones.
A global phenomenon: some statistics on Europe and Asia
These are data that are not limited to the US market but are also repeated on Europe. “65 per cent of gamers in Spain choose mobile gaming because of the possibility of new involvement, but also due to high security standards and a marked speed of use. All this is obviously also changing the world of marketing, as new types of advertising related to online gaming are spreading. Among these, for example, there is advertising in the form of in-app video, a mode preferred by 76% of gamers”, explains Giada Benazzi of Gaming Report, a site specialising in Italian and international gambling.
From America to Europe, we cannot fail to mention the Asian market. “According to Deloitte’s surveys, 61% of gamers in China define themselves as mobile gamers, with a growth of 7% compared to 2019. Women (+11%) and over 40 (+10%) are particularly fond of this new mode of gaming”, closes the editor-in-chief of Gaming Report.
Mobile gaming influences on marketing
In conclusion, the explosion of mobile gaming in the 2020s marked a golden age for the video game industry, which was able to reinvent itself and adapt to the new needs of an increasingly vast and diversified audience. Thanks to the growing graphic quality, the variety of available titles, and the accessibility offered by smartphones, mobile gaming has been able to capture the hearts of millions of enthusiasts around the world, becoming a globally significant phenomenon.
The spread of mobile gaming has also brought about significant changes in the world of marketing, which has adapted to new trends to offer innovative advertising solutions in line with gamers’ expectations. Furthermore, the increasing popularity of this form of entertainment has favored the expansion of the industry into new markets, as demonstrated by the data relating to Europe and Asia.
The success of mobile gaming in the 2020s is a testimony to the extraordinary adaptability and innovation of the video game industry, which has been able to renew itself and respond to the challenges posed by new technologies and growing audience expectations.