Top 3 Tips to Boost Your Conversion Rates

Conversion rate (internet marketing) concept. Businessman (marketer) draw growing graph of rise conversion rate.

Conversion rate optimization (CRO) has gotten so much attention over the last couple of years that it’s become almost impossible to discuss online marketing without hearing the term at least once. Many companies like First Page NZ Limited, put CRO at the top of their list when asked about their digital marketing priorities, and with good reason. After all, conversion rates are one of the most important metrics to track in digital marketing, and can have an impact on every aspect of your business, from your bottom line to your reputation and brand image.

1) Keep reading

There are many factors that can boost conversion rates, but it’s important to remember the basics. Here are three simple tips that you can apply today and start seeing results: 

  • Use a call-to-action button with a clear and concise message. 
  • Make your form short and easy to fill out. 
  • Add a personal touch by including an image of someone from your team. For example, if you’re running a campaign for a makeup line, include an attractive model in one of your images or videos. Potential customers are more likely to purchase something when they see how passionate the company is about what they do. 

2) Pay attention to your visitors

The first thing you need to do is pay attention. And the second thing you need to do is pay attention. And the third thing you need to do is pay attention. -John Wooden

It’s easy for a new business owner with a lot on their plate (especially if they are running their own business) to not have time for all aspects of marketing, so it’s important that when they do have time they focus on what matters most: their visitors. If your visitors don’t know who you are and why they should choose your company over another one, then it doesn’t matter how many advertisements or testimonials you put out there because no one will take notice. To make sure this doesn’t happen, start by having your website optimized for SEO. SEO is short for search engine optimization, and is the process of strategically tweaking your site content to rank higher in organic search results. 

The next step would be to promote your website through social media outlets like Facebook and Twitter. Most people get their information about businesses these days from social media websites like Facebook, Instagram, Twitter, etc. (modafinil online reddit) , so it’s crucial that as a business owner you are posting engaging content related to what you do in order to reach those potential customers who aren’t even aware of your existence yet! 

Lastly, make sure that you’re giving people an incentive for signing up for email subscriptions by providing them with some sort of valuable offer or exclusive coupon code after completing the form.

3) Test, test, test!

In order to get the most out of your marketing efforts, you need to test them. This not only helps you figure out what’s working and what isn’t, it also helps you understand who is clicking on your ads and how far down the funnel they are progressing. Experiment with different formats, content types, offers and targeting options. 

A/B testing is a great way to compare two versions of something–in this case an ad or landing page–to see which performs better. If you’re looking for a starting point, try testing different headlines or images on your home page. 

Finally, when running tests be sure that the sample size is large enough so as not to skew results based on a small number of conversions. Consider using Google Adwords’ built-in conversion tracking to ensure that you can accurately measure the ROI of each campaign.


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