In a recent report by Germany’s top research institute, GfK, Vivo has been named the fastest growing brand in January 2019.
According to data from GfK, Vivo recorded 60.9% growth in terms of volume of smartphones shipped and 63.2% growth in terms of revenue generated in January 2019. This is as against the 14.2% and 16.8% in terms of volumes and revenue recorded in January 2018 respectively.
Furthermore, The Vivo’s Y-series(less than 20k segment) was the market booster and the backbone of the growth Vivo recorded last year, while the V-series (20k segment) skyrocketed the segment above the previous growth.
The Director of Brand Strategy for India said that the latest Vivo V15 Pro has become the fastest-selling Android smartphone in the V-series.
“We at Vivo are committed to providing customer satisfaction through innovative products at aggressive pricing. This approach has helped us acquire market acceptance, culminating in tremendous growth. It is a matter of pride to have been able to report strong results, which further testifies our commitment towards the Indian market. Going forward, we have etched out an aggressive growth plan to revolutionize technology and further strengthen our presence in the country.”