Video is incredibly important to include in your marketing strategy. Video consumption is at a serious high, and nine out of ten viewers want to see more video content from businesses. We live in a deeply visual culture. Images and videos create a more human and personal feel than you can find in text marketing. Videos in particular are powerful in capturing real moments in real-time. Video marketing is most effective when it is lively and emotionally appealing. If you want to add new life to your videos, then you should follow these five creative editing tips.
- Shoot With The Edit In Mind- Creative Editing Tips
Doing anything with no plan in mind is never wise. That is true with visual editing. To avoid having too much or too little footage to edit, it is important that you shoot for the edit.
Have an idea of how you want the final product to look, and shoot accordingly. This will keep you from wasting time and it will make the editing process much easier.
- Don’t Overlook Sound
Your video can look like a cinematic masterpiece, but bad audio can make all the visual work worthless. Your consumers are going to notice inconsistency in volume, and it will leave a sour taste in their mouths. Do not neglect audio when editing your videos.
- Don’t Overdo It With Creative Editing Effects
Have you ever seen a film where the visual effects were so all over the place that it distracted you from the story? It can happen in video marketing as well.
It’s good to be creative and unique, but it’s better to keep things simple. Don’t be so caught up in creativity that your “unique effects” distract the consumer from the actual message of the video. Keep things simple as much as possible.
- Learn To Do Montages
A montage is a series of quick cuts that can detail everything from a progression of events to a series of highlights. Businesses can make montages of success stories and customer reviews.
Putting these montages together doesn’t have to be hard. Adobe Spark is an app to put videos together in an easy and convenient way that can be done in minutes. Taking advantage of an app like this can allow you to make emotionally powerful montages.
- Tell A Story
When you look at your final cut, you need to see a story taking place in front of you. Advertising and marketing are all about selling a story in which your good or service leads to a happy ending.
Make sure your final project has a hero overcoming a conflict to reach a happy ending. Your potential consumer is meant to be inspired by and see themselves in that hero. And your product is meant to give them the same happy ending.
More Marketing Tips
Now you have some creative editing tricks at your disposal to create a great video marketing campaign. Follow these editing techniques and you will grow your customer base with lively and engaging video content.
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