Can you remember a time when casinos were in person, and you didn’t have the luxury of getting to play whenever and wherever? Now you can play no matter what, the mobile game gives you so many opportunities to win big. In this guide, we explore How Did Mobile Casinos Revolutionise the iGaming Industry?
Online gambling and betting via the internet is known as iGaming. Playing casino games online, such as slots, poker, blackjack, roulette, and so on, could be this. or online sports betting, which involves using online sportsbooks to place real money bets on sporting events. Over the past ten years, the global online/mobile gambling market, often referred to as igaming, has grown at an exponential rate.
Have you ever played a mobile game? What drew you in? The internet was just getting started in the mid-1990s, online casinos were initially only available on desktop platforms, which restricted the times and locations at which players could access the games. With the introduction of smartphones and mobile casinos apps in the 2000s, this drastically changed. However, the user experience was unimpressive due to small screens, low processing power, and mediocre graphics.
The turning point was the introduction of the iPhone from Apple and Apple’s iOS App Store in 2007 and Google’s Android Market (later called Google Play) in 2008. These digital distribution channels revolutionized the way software was used by enabling mobile users to download programs with ease. Online casinos hurried to adapt their games into apps and make them suitable for fingerprint touch screens after realizing this change. By 2012, virtually all major internet gambling operators like Bet365 and 888 Casino offered dedicated iOS and Android apps or mobile-friendly browser-based platforms.
The ability to bet almost anywhere and at any time was the most noticeable change. Mobile casinos allow real money gambling during downtime or as quick session fillers, putting hundreds of slots and table games in players’ pockets while they’re on the road. Mobile devices eliminated constraints on location, making betting an everyday thing to do. Through using mobile phones’ constant accessibility, mobile gambling apps also drew in new groups of casual bettors. Because downloading an app required less work than accessing desktop websites, technology had made it easier to play anywhere.
New industries like daily fantasy sports and mobile sports betting were also made possible by technology. Decades-old legislation prohibiting sports betting was finally overturned in 2018, opening a tidal wave of mobile sportsbooks. Platforms like DraftKings demonstrated that smartphone sports betting could generate billions in handle.
Committed mobile apps take full advantage of smartphone features to provide far more personalized gaming than PC options. Gamers can give access to the camera for quick onboarding or location services for local promotions. Users are also kept interested by features like push alerts, which provide prizes and personalized activity updates.
Mobile casinos improved their social features through the addition of tools like leaderboards and group chats. They also incorporate gaming into social media channels that already exist with ease. The end effect is a higher quality of entertainment via community, which is an important shift from lonely computer gaming. Mobile casinos have really changed the landscape forever.
The Impact on the Industry
The online gambling industry was seriously impacted by the mobile revolution, which also changed user demographics and business models fundamentally and accelerated expansion. The revenue growth that mobile fuelled was the most noticeable result. Within ten years after the release of the first mobile gambling apps, the worldwide igaming market exploded, growing from $22 billion to $66 billion. Over 70% of this growth, according to industry statistics, was due to mobile usage. A much younger demographic was also drawn to mobile access. With over 50% of gamers, millennials and Gen Z are currently driving the expansion of mobile gaming. The “freemium” business model was also made possible by technology.
The small challenges that smartphones provide allow free-play casino gaming apps that make money through in-app purchases or integrated adverts to grow quickly. More than 80% of all Apple app store downloads in 2016 were premium games. But the mobile platform also brought up new challenges. Technically, creating websites and applications for a variety of devices and interfaces became difficult. Operators also addressed limitations on mobile data consumption and the potential battery depletion caused by gaming. Infrastructure-based load increased when supporting mobile play around-the-clock.