Is the holiday season arriving soon? You should be better prepared because it is the perfect time to gain more appreciation from your customers. There are many things you can do to inspire the shoppers before or during that Holiday session. But one of the best ideas is gifting them. Consider it Christmas nearby, and you are preparing some new strategies to bring to your Social Media Store growth.
During such time, learning about the Social Media Store Gift guides is crucial.
Therefore, this smart guide will teach you about some unique gifting ideas with which you can excellently inspire your shoppers. Take a look, please.
Why is Gifting Important During the Holiday Season?
You might be wondering if I can do multiple things to dominate the success of my Social media store. Then why gifting?
Well, it’s not about thinking about what you can do. But what you can do best. Gifting shoppers during holidays or before the holidays arrive is the best feeling you can share with your customers.
This way, you not only send the message of devotion and love toward your loved individuals. But also build an image of undying loyalty in the eyes of those people.
They always find it appealing and a feeling of joy when your Social Store gives them your best products.
They do spread word of mouth, and ultimately, you gain higher brand awareness.
It is just like doing special things during the Holidays to increase your TikTok store followers and expand its reach to a wider audience.
But how many Social Media Store Gift guides can you rely on? Here is a brief explanation!
How To Create Social Media Store Gift Guides That Resonate?
There is nothing crucial to consider, but the perfect timing is everything.
Before that holiday season arrives, you have to plan and plan accordingly.
Hence, here are tips to consider while crafting compelling Social Media Store gift guides.
Target Your Customers
Before doing anything, target a segment of your customers who will be willing to take part.
The normal customers are different from the ones who are willing to participate in that gift guide.
You can do this by analysing what people are expecting from your store.
Your most sold products and prominent offerings in the market also describe what segment of people you should comply with!
Include Most Famous Products in the Gift Guide
That’s the trick. Your customers would be willing to get your most loved product as a gift.
This would be great and inspire your audience to purchase such a gift guide. Include multiple products offered in a single gift pack.
And don’t forget to add those specific products people are always willing to buy.
Add Discounts To Such Gift Guides
Your holiday-related gift guides should come at a higher price than all the other products you sell on your Social Media Store.
Therefore, introduce hefty discounts to such guides so that people are more comfortable in buying such guides.
When the price is low at the holiday event, a customer can easily purchase your gift guide and gift it to their loved ones.
Renew Your Packaging For Gift Guides
If you are doing a lot of things to create a branding Gift guide, don’t forget to change the packaging as well.
Introduce a new packaging style, and this should be according to the latest holiday season.
You need to engage with the customers by showcasing a premium and dedicated style through packaging.
It should be better and more compelling than your traditional packaging, which you follow around the year.
You can add posters, icons, stickers, multiple colours, writing and other elements to such packaging.
It will increase the gift guide’s attention. And make them a centre of focus for many visitors to your Social media store.
Advertise Your Gift Guides
Creating gift guides for that specific holiday season is one thing.
But making them reach your target audience is another. Instead of just keeping them in your store, try advertising them.
You can take the help of paid ads/advertisements to send such guides to your customers.
Target a specific region where you can operate easily and do paid advertising.
In addition, you can run blogs, use hashtags for social media posts and post relevant captions to engage with your targeted customers.
Frequently Asked Questions:
What’s The Best Way of Writing a Holiday Gift Guide?
Writing a holiday gift guide is very easy when you interview your employees, customers and other people related to you. They can tell you exactly what they are expecting this holiday. Following that research, you can write some perfect holiday gift guides.
Are Gift Guides Good For Employees and Customers?
Gift guides are mostly used for your employees. But yeah, you can put them in your Store, too and sell them to your customers. It’s a good way to earn more revenue during the holiday period.
Can You Give Free Gift Guides To Your Customers?
It depends on your Store’s Policy and your budget. If you have a budget this holiday, consider giving some free gift guides to your most premium customers.
Gift guides are a great gesture during the holiday time. You can bring smiles on those faces who always look around you during the year. In that case, I hope this guide will be helpful for you. Keep visiting for the latest ideas to bring into practice on holidays!