People tend to take a lot of time to create their Instagram bio. They try to craft a perfect sentence that summarizes their account and gives an insight into exactly what their page is about. However, many people do not realize that certain components of your bio can help you boost your followers and engagement. In this blog post, we will go over the ideas of how bios work on Instagram and cover some of the top ways to increase your followers through your Instagram bio.
Pick a relevant username.
Choosing a relevant username can be one of the most important things you do when setting up your Instagram account. The ideal username is short and to the point but also contains a keyword that people would search for if they wanted to find your profile. For example, if you are an influencer in fashion, then “fashiongirl” might not be as effective as something like “@fashion_lovers” or “@style_inspo.”
Use line breaks in your bio.
Although it’s important to keep your Instagram bio short and sweet, using line breaks allows you to break up your paragraphs in a way that makes them more readable. Line breaks also make it easier for people to scan through your bio and pick out the information they want. If you are not sure where to start when using line breaks, you can look for some related videos on Youtube that will guide you through the process.
The Instagram bio is limited to only 2,200 characters, but that doesn’t mean you have to cram every detail about yourself into the first paragraph. Instead, use line breaks to separate different topics and important information. For example, if you are an influencer who works with brands and companies on sponsored content campaigns, then it wouldn’t make sense for this information to be placed above your handle or username.
Add your contact information.
Your Instagram bio should include your contact information, including your email address and social media handles. This way, anyone who wants to get in touch with you will be able to do so easily. If someone wants to collaborate with you on a sponsored post, they can send you an email or message directly through Instagram. And if they want to say hello, then they can follow you on Twitter or Facebook — which is where they’re looking for influencers anyway!
Use emojis and symbols.
Emojis are a great way to spice up your bio and make it more engaging. If you’re an influencer, chances are that people already know who you are — so adding emojis will help them remember how much fun they had working with you! Consider symbols as well: hashtags and mentions can be used in place of words like “sponsored” or “paid for by.”
Include an attractive link.
While your Instagram bio is meant to be informative and engaging, it also needs to include a link that directs users to your website, blog, or social media accounts. This link should be placed near the top of your bio so that people don’t have to scroll down too far in order to find it. And if you want even more followers on Instagram, then make sure that this link takes users directly over to your page rather than sending them off somewhere else first (like a homepage).
Add a call to action.
Finally, your Instagram bio should come with a call-to-action or CTA. This could be something like “Visit our website for more info” or “Follow us on Instagram to keep updated.” You can also use a CTA at the end of your bio if it fits better there (e.g., “click here for more info about my services”).
Make sure that the CTA is relevant and compelling — you don’t want people to click on the link and end up feeling like they were tricked into doing so. If you use a call to action at the end of your bio, using an identifier is a must. By doing this, you are giving your followers an idea of where they are heading as they click your CTA.
In conclusion, an Instagram bio is rather like an advertisement, and the most important part of that ad is the one-liner at the top. You have only one chance to express your brand’s purpose in a way that will compel users to engage further with you, so make sure this summary draws them in and satisfies their curiosity.