If you visit a business meet and interact with many like-minded people, you need strong and compelling business cards to make an impact. You call it old-fashioned, but showcasing your business cards is the only way to grab the eyeballs of busy minds. Besides paper cards, you can also get special digitized cards designed for you for various purposes.
These days, digitized cards or ecards are trending among entrepreneurs and professionals. According to an analysis by Market Research Report, the digital business card segment is likely to touch over $240 million at a CAGR of 11% per annum by 2027.
It’s brilliant to design your personalized card digitally and start showcasing it to prospective clients and like-minded professionals.
Personalized Business Cards: Meaning and Explanation
In simple terms, personalized business cards mean these have been specially designed or customized for your brand. These cards should be unique and must provide enough information about what you do, along with your brand logo, office address, and website URL. An online business card maker can be a helpful tool to personalize your business card.
These cards can generate new leads at formal get-togethers while helping you make a standout presence from the crowd.
Don’t forget hundreds of people interact at a single business meeting. The only way to fascinate visitors is through a personalized card. Such a card reflects your personality as well as the business.
Using a routine and generic card is not recommended for official meets and business seminars.
Benefits of Personalized Business Cards
Enhance Your Personal Charisma
Customers or clients are more likely to do business with you if you have an elegant personality and business acumen. When you are at a business seminar, you need to walk the extra mile to show or present your business card and provide other information to keep them engrossed.
Using personalized business cards in a digitized format at such an event effectively showcases your products and services to people.
Helps Improve Rapport with People You Don’t Know
A customized design business card relevant to your business can help you enhance your professional network. For example, if you visit a business conference, you don’t know how many people you’ll meet there. But, most importantly, the visitors you meet there might be influential people, and some may be your prospective clients.
You need to have an impressive appearance. So besides donning a proper formal suit, your card choice must also be perfect. If you’re using an e-card or digital card, you may already have the edge over others.
When your e-card attractively presents all essential details, including contact numbers of the sales department and customer support services, along with your personal contact information, it can do wonders while interacting with people.
A self-explanatory and informative business card can be a bridge between you and your prospective clients. Never forget it!
Optimization of Brand Logo
Visitors at a business seminar may be interested in your brand or want to know more. You can’t ignore them as these people can help you improve your professional network besides generating new leads. You need to effectively display your business cards along with a logo.
Your brand logo is your business identity. Therefore, people always identify your brand logo and brand name concurrently.
You must use the same logo everywhere. Usually, a brand logo that you use on your visiting card should be used across all essential online and printed materials for branding purposes.
A personalized card helps you optimize your brand logo. You can display it on the card’s top right or left corner. However, you can also place it in the center of the card for its optimum utilization. When you showcase your business logo in the middle of the business card, it keeps people engrossed in your card for a few seconds, or perhaps minutes more, than conventional business cards.
But such a design is only possible when you opt for getting a customized or personalized business card designed.
Displays Innovative Look
The biggest mistake that anyone can make is following others. In the world of business, monotony has no space. Just because another entrepreneur is using a certain copybook style on their business cards, it doesn’t mean you also follow them. You need to be unique, innovative, and experimental at times.
A digitized card allows you to go bold and innovative while experimenting with your ideas more than printed cards. Nevertheless, a digitized card can be edited frequently as per your need and choice, but this facility is almost non-existent in printed cards. Every time you need to edit a paper card design or format, you may have to start all over again, incurring additional expenses each time.
If you want your card to reach more people without going straight to dustbins, try to be innovative. For example, in your digitized business card, you can give a relevant link to products you sell, details relating to their uses and importance, and any additional information relating to your business.
A business card that doubles up as a guide, either in printed or digital form, can be amazing. However, digitized customized cards can work well as readers can read the additional information easily by zooming the device’s screen using their fingers. So, what’s stopping you from getting your first digitized visiting card designed?