Starting a podcast is one of the best ways to reach your audience. You can use podcasting as a form of marketing for your new company or simply take it up as a hobby.
Every year, more than 28 million podcasts are recorded globally, so it becomes important to make your podcast known to as many people as possible.
You can use podcasting as a form of marketing for your new company or simply take it up as a hobby. If you’re seeking guidance and insights from experts on how to start a podcast, you can find valuable resources and advice to kickstart your journey in the world of podcasting.
So, here are some unique tips to gain popularity on your channel!
- Make quality content
This is one of the most crucial things that you need to keep in mind. If the content is poor or unappealing, then no amount of marketing tactics can help you get views and likes.
To ensure your audience loves your podcasts, talk about something unique they can learn.
Keep them informed about a particular topic and keep them hooked. Your listeners need to feel that they’ve gained something, such as a particular skill or information, after going through your channel.
You can also listen to podcasts similar to yours to get some insight.
- Get in touch with a professional
Talking to a professional can do wonders if you’re a beginner and aren’t certain about how the world of podcasting works.
A podcast company will walk you through the entire process and help you understand the areas in which you’re strong and need to improve. Moreover, a huge burden will also be lifted off your shoulders.
For instance, you can take up Wavelength Creative’s podcast services, as they range right from podcast production and strategy to editing and launches. In addition, they have worked for big brands, so you can trust them better!
- Promote your content on social media
Today, it’s pretty easy to promote your content on social media simply because so many different platforms are available.
You can start by making short reels on Instagram where you explain the basic contents of the podcast or pin your episode on Twitter and Facebook.
Even platforms like SoundCloud can be great for podcast beginners. Create a short 15-second sound bite and upload it.
Next, share the same on Twitter. Keep resharing until you see the number of listeners growing. After that, you can talk about your behind-the-scenes experience on these sites.
- Keep experimenting
Let’s be honest; unless you experiment and see what works best for you, you won’t be able to gain popularity.
At first, you might fail and not get enough views or followers but don’t let that bring you down. Every podcast producer spent days, weeks, or even months trying to perfect their content.
Similarly, you will also have to spend considerable time running multiple tests. This way, even if one strategy fails, you have many others to rely on.
And by constantly experimenting with your content, you’re actually improving it. So, don’t be afraid to keep trying.
- Release multiple episodes
On the day of your official podcast launch, remember to release at least three or four episodes.
Many podcast professionals had said that when they first launched their channel, their viewers were disappointed that they had only one video.
If your audience sees that you barely have any content right on the first day, they won’t be impressed.
So, push with at least three episodes, although you can always upload more.
One strategy you can implement is recording and keeping about seven episodes in your storage. For example, upload three on the first day and the remaining four the next week.
- Attend conferences and events
Did you know that the most effective way of gaining popularity on your podcast channel is through the old word-of-mouth method?
For this, you have to ensure that a significant number of people are aware of your channel so that they can talk about your content with others and then keep increasing the size of the circle.
So, make it a point to attend as many seminars and gatherings as possible. Talk to the event coordinators, influencers, and anyone else who might seem like a good fit for your audience demographic. Socialize with people and keep yourself updated.
Over to you…
Even though podcast marketing isn’t a one-size-fits-all venture, these tips, and tricks apply to all podcasters and interested people. The key here is to be patient and to keep improving yourself
